What happens when a UFC cage fighter, a former NFL quarterback and a psychedelic activist join a zoom call in 2020? The future of functional mushrooms.
THE MAGIC OF MYCELIUM
The category was in its infancy, with the top players trying to mimic coffee or catering to the deeply granola crowd. That’s why we took an elite athletic approach to the benefits of these fascinating fungi. To help people unlock that extra gear or catch the extra Zzz. We encouraged people to #UnearthYourPotential.
ELITE PERFORMANCE APPROACH
We took a performance-first approach to our initial product line, we knew that if people couldn’t immediately see, feel and experience the benefits of functional mushrooms they would quickly move on to something else. That’s why we took a next generation approach to our formulation creating an entourage effect with ingredients such as Lions Mane and Reishi combined with supportive supplements like NAD+, and Suntheanine. The result is a high potency high bioavailability product line that delivers immediate benefits.
OVERCOMING MYCOPHOBIA THROUGH EDUCATION
As we establish a new category, we needed to link our mushrooms with tangible mental and physical performance benefits. We did this through a mix of easy-to-understand content including social series, blogs, and poscasts.
DEDICATED TO PSYCHEDELIC SCIENCE
Umbo was founded to help fund the future of psychedelic research. In conjunction with our not-for-profit Unlimited Sciences, we’re shaping the next generation of psychedelic understanding with every purchase.
