THE FIRST SLEEP SUPPLEMENT DESIGNED FOR THE NEXT DAY.
The sleep supplement category is filled with sleepy brands and dirty ingredients, designed for knocking you out and leaving you groggy. Enter SleepFuel, a next-generation oral sleep supplement spray designed for setting you up for tomorrow’s success.
Our strategy was simple. Focus on how you’ll feel after you get great sleep, not on the simple act of falling asleep.
To do this we needed a brand name that stood out and made consumers lean in and learn more: SLEEP + FUEL. It’s our Liquid Death.
We engaged the genius branding agency Combo NYC to bring an energetic design to a sleepy product and the results are amazing.
Rather than a traditional brand guide, we created Midjourney prompts to generate content that is on brand.
And we launched with a TikTok-first approach.
CREDITS
Allbriton Robbins - Strategy and brand oversight
Combo NYC - Design and Creative Direction